Kevin Ebaugh

 Nimbit (www.nimbit.com), the music industry's leading Direct-to-Fan platform, and JSR Merchandising (www.jsrdirect.com), a leader in entertainment retail and tour merchandising, announced a technology and co-marketing agreement.

This new partnership creates a complete, end-to-end merchandising and fan engagement offering for a broad range of artists at the national level. JSR, whose clients include Phish, Dropkick Murphys, Arctic Monkeys, Jackson Browne, and Amanda Palmer, will be offering Nimbit's state-of-the-art marketing and e-commerce solutions alongside its full-service retail fulfillment, manufacturing, and tour merchandising.

"By integrating Nimbit's direct-to-fan suite of tools, we can now create compelling music and merch promotions, bundling both physical and digital products for sale on any artist storefront or social network," says Wes Bockley, JSR Founder. "The Nimbit platform impressed us right away with the way it generates fan engagement and provides multiple ways to monetize that interest across different sites and at shows."

"In the past, major artists relied on their label for nearly everything -- from marketing to manufacturing, distribution, and tour services. Now they can turn to JSR and Nimbit for a more profitable, and easily managed independent solution," explains Nimbit CEO, Bob Cramer. "By combining JSR's massive capacity for manufacturing and retail/tour merchandising, alongside Nimbit's complete direct-to-fan management platform, we now offer the most comprehensive solution to nationally touring artists."

The partnership also opens up new opportunities for emerging acts that previously didn't have access to such resources. Artists that start to bubble up regionally will be able to opt into tour merchandising arrangements with JSR, getting the benefit of a turnkey fulfillment and manufacturing service along with powerful direct-to-fan marketing and commerce tools -- all from a single Nimbit account.

About Nimbit

Nimbit is the industry's leading direct-to-fan platform, powering the brands and businesses of over 15,000 successful artists, managers, and emerging labels. A complete solution for fan marketing, sales, and business management, Nimbit ensures long-term sustainability and success by fostering strong, interactive, lifelong, and profitable fan relationships. Founded in 2002, Nimbit, Inc. is headquartered in Framingham, MA. For more information, please visit www.nimbit.com.

About JSR

JSR Merchandising is a full service entertainment merchandising company offering comprehensive retail, tour and online merchandising solutions to bands and artists worldwide. JSR, with its extensive experience and expertise, helps its clients establish and exploit their merchandising identities for maximum profit. JSR fosters long term relationships with its clients by removing the anxiety surrounding merchandise, thereby allowing its clients to focus on other parts of their careers. Founded in 1990, JSR Merchandising's operations facility is located in Dover, NH. For more information please visit www.jsrdirect.com.

Nimbit, the Nimbit logo, Powered by Nimbit, Nimbit Direct-to-Fan, and Nimbit MyStore are trademarks of Nimbit, Inc. All other company and product names may be trademarks of their respective owners.

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